Dec 15, 2015

Information To Understand About Duracoat Products


By Marci Nielsen

Duracoat is a big company located in the US that specializes in manufacture and supply of different kinds of coatings. Duracoat products are sold on a global scale in almost all countries. However the main consumer is the United States. Other big consumers are western countries such as the UK, Germany, France, and Canada. The company is one of the biggest corporations in the industry. In Lawrence, KS, the company controls a significant market size compared to its competitors.

The company has been in existence for a very long time. It began with producing basic coatings, but has diversified the portfolio of its commodities to include a wide spectrum of paints. During the infant stages, the company was faced with a lot of financial difficulties, which have been solved over time. Currently, the corporation is a multi-million business that generates several millions of dollars every year from sales of commodities.

Good management takes the praise for the wide portfolio of commodities manufactured. The company ranks high among some of the most well-managed firms in paint industry because it has had some of the best managers running it in the past. The philosophies and strategies adopted by most managers in the past have aimed to expand production and increase profitability in operations.

As a result of the superior management, satellite production sites have been established on almost all the continents of the world. The biggest satellite production sites are located in North America, Europe, Oceania, and Asia. Plans to expand production into Africa, Latin America, and other parts of Asia are also part of the long-term strategic plan.

The diverse product portfolio is also as a result of extensive research and development. Every year the firm invests millions of dollars to research and develop innovative coatings that solve real problems. That is why Duracoat can be attributed with inventing among the greatest coatings in the industry today. All management teams that have run the firm have always supported research and development, making some kind of a corporate culture.

Distribution outlets are not the same as production sites because they can be found on all continents. The distribution network is maintained big so that supplies can reach all global consumers. Independent business people act as distributors to distribute commodities to retailers, but with the authority of the producer first. Competitive advantage for the commodities produced come from various sources including extensive research and development, low costs, better management, good distribution networks, and superior production techniques.

The various sources of competitive advantage have helped in driving costs for various commodities down to attract buyers. Prices fixed on commodities differ in different countries to suit the economic situation of country in question. However, prices tend to be relatively stable to avoid disparities.

Duracoat manufactures all kinds of coatings that exist. The coatings have diverse applications including appliance, garage door, truck trailer siding, rainwave, trim and sidewall, and metal roofing uses among others. The coatings can be used for resisting corrosion, erosion, and oxidation. They are rated as among the best in the world.

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